Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

Heritage Tourism Alliances within Dynamic Urban Frameworks

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

Check Your Delivery Options

 
Rs. 4,165

Availability: In stock

 
  • Product Description
 

Given tourism’s global influence, many government agencies and other interested groups are lured into developing and marketing their urban heritage tourism destinations. Urban heritage tourism is among the fastest growing branches of the tourism industry - often seen by local authorities to bring economic benefits and a competitive advantage to destinations seeking to expand their tourism product portfolio. Private stakeholder alliances have been the focus of the majority of published research. Hence there is a need for further enquiry into collaborative practices among public sector organisations. This is particularly the case for post-communist states, where heritage actors representing the public domain are still largely involved in destination management and planning. In such countries there may be a unique mixture of marketisation and growth in the private sector, combined with a historically strong and bureaucratic public sector with influence over tourism development and marketing. Taking a post-communist perspective, this book attempts to build on the current knowledge through capturing parallel practices in the historic town of Plovdiv, Bulgaria.

Product Specifications
SKU :COC64511
AuthorDeyan Hristov
LanguageEnglish
BindingPaperback
Number of Pages136
Publishing Year2013-10-23T00:00:00.000
ISBN9783659479946
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00