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Historical & Technological Development of Outdoor Advertising in Ghana


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Historical Developments of Outdoor Advertising in Ghana provides a rich diachronic overview of various technological and developmental stages that have propelled outdoor advertising to its present status in Ghana. The book chronicles the historiography of the evolution of the local outdoor advertising industry between 1920 and 2012, with the view to identifying and documenting the personalities as well as outdoor advertising agencies that pioneered the local industry. It also sought to trace the systematic technological developments that have occurred in the local outdoor advertising industry, the factors that initiated the developments, the impact of modern technology on the local industry and the challenges that have characterized the local industry till date, the upshot of which provided the impetus for making projections and recommendations into the future of outdoor advertising in Ghana. Being an outcomes of a research work, the content of this book entails a smooth thematically analyzed data from authentic primary sources that renders it adequate in supporting the solution of real educational problem in the teaching and learning of visual Art in Ghana.

Product Specifications
SKU :COC58673
AuthorPatrique de Graft-Yankson and Eric Kwame Agyarkoh
Number of Pages124
Publishing Year12.09.2014
Edition1 st
Book TypeThe arts
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05 00:00:00
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