The current overriding thought in HIV/AIDS communication in developing countries foreground the need for a shift from the cognitive model which emphasizes the decision-making of the individual to the activity model which emphasizes the context of the individual. However, there is a gap in HIV/AIDS communication literature in the absence of a systematic survey of the attention paid HIV/AIDS cognitive and activity information in the mass media of developing countries. The emphasis has been on analysis of incidences, focus and nature of HIV/AIDS information. This book has gone beyond the traditional mono-analysis of media coverage of HIV/AIDS information to systematically compare the attention paid the two HIV/AIDS communication models (cognitive and activity) in the mass media of a developing country. Generally, the analysis should expand the scope of knowledge available on HIV/AIDS communication and should offer a better understanding by HIV/AIDS communication programmers, scholars, policy makers, and mass media practitioners.
|Number of Pages||236|
|Book Type||Media studies|
|Country of Manufacture||India|
|Product Brand||VDM Verlag Dr. Müller|
|Product Packaging Info||Box|
|In The Box||1 Piece|
|Product First Available On ClickOnCare.com||2015-10-08 00:00:00|