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Holistic Marketing Strategy and Customers' Satisfaction

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,953

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  • Product Description
 

Reiner (2008) said information technology, globalization, deregulation, privatization, heightened competition, industry convergence, consumer resistance, retail transformation, and dis-inter-mediation, when combined, are strong enough to topple the conventional marketing strategic formulation today. In the light of this business environment, business strategic planning model and Marketing process model which are formulated and implemented holistically from a customer, company and competitor vantage point to guarantee customers’ satisfaction and profitability are recommended. This book covers these grounds which would be a useful guide for successful business operation.

Product Specifications
SKU :COC74906
AuthorFestus Aleruchi Nmegbu
LanguageEnglish
BindingPaperback
Number of Pages324
Publishing Year2014-06-11T00:00:00.000
ISBN9783659525636
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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