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Hospitality Reputation Management Process

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Internet and social networking services have made accessing information as easy as lifting a finger and consumer can easily ‘Google’ the cheapest airlines, find reviews and opinions online or look up the restaurant whose name was on the tip of their tongue. Organisations must focus on developing methods of reaching and servicing customers that appeal to a new generation and utilise the advantages of new media. Social networking services, (mobile) websites and location-based services are among the most recent forms of brand building and reputation management used by organisations to appeal to their stakeholders. The findings from nearly 200 hotels and restaurants worldwide suggest that the management of the hospitality reputation is continual, and requires resources and well-articulated integration to overall strategy. The study concludes it is possible to expand the exposure, and enhance the general feelings towards the company and its products and services, and that providing entertainment and non-factual conversation topics, besides responding to customer needs, are the most effective stimuli in the brand-related engagement enhancement and reputation management process.

Product Specifications
SKU :COC65019
AuthorPasi Tuominen
LanguageEnglish
BindingPaperback
Number of Pages344
Publishing Year2013-09-15T00:00:00.000
ISBN9783659456701
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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