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Hotel Customer Needs, Satisfaction, and Loyalty Analysis of TWD


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

With the advancement of medical care and treatment, people live longer than before. By 2030, 71.5 million Baby Boomers will be 65 years and older. At that time they will demand products, services, and environments addressing their age-related physical changes (U.S. Department of Justice, 2005). Moreover, both in the U.S. and Taiwan, elderly people were more likely to report having a disability than younger people. The results indicated that respondents were very loyal to a hotel that could satisfy their needs. Moreover, their purchasing behaviors and attitudes were strongly correlated. They always repeated their purchasing behavior and had a positive attitude toward the hotel that can satisfy their needs. It send a message to the hotel operators that even though their facilities may not be able to satisfy disabled travelers, they still have a chance to bring them back as loyal customers, providing the hotel operators can handle their special needs and complaints.

Product Specifications
SKU :COC15961
AuthorHo-Kai Chan
Number of Pages116
Publishing Year2012-07-08T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-25 00:00:00