This book investigates the tourism preferences of customers in ten European cities. The consequent research questions cover the actual destination choice of various consumer segments, the dependence of destination distance on socio-demographic characteristics, GDP and cultural differences, the motivations to visit a holiday destination and the role of environmental protection and climate change on tourists‘ plans. To refine these topics and choose the most interesting related factors, several academics and researchers worldwide participated in an online survey. Eventually, the author conducted more than 1000 face-to-face interviews in the metropolitan areas of the ten cities and implemented three different regression methods for the analysis. The results show that demographics can predict tourists' choices and the destination distance significantly depends on GDP per capita and cultural characteristics.