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How Different is Different?


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description

In product design, incremental style changes made to the physical form present a problem when the designer is trying to create a differentiated product. This is a matter of visual perception because in order for product differentiation to be successful, the design changes must be perceptible. In this book, perceptible differentiation is explained as a function of both the ‘real'' difference, i.e. physical change, and of the ‘perceived'' difference, i.e. relevance for the observer of that change. Visual perception of the designed object is a function of the physical aspect of that object and of the individual cultural background of the observer. However, there are theoretical incompatibilities between the existing accounts of visual perception from the psychology of perception on the one hand, and the accounts of perception of the designed object from material culture studies on the other. The author proposes a more comprehensive model of visual perception of the designed object that details and extends the material culture understanding of what constitutes the perceptual experience with the designed object and the role of form in that experience.

Product Specifications
SKU :COC68447
AuthorDaniela Büchler
Number of Pages244
Publishing Year2011-04-27T00:00:00.000
Edition1 st
Book TypeArchitectural structure & design
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00