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How Do Hotels' Environmental Strategies Impact Guests' Experiences

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Guest’s awareness of environmental strategies used in hotels have an impact on their behavior toward hotel. A list of ten environmental strategies applied in hotels was used to document their awareness and measure their opinions about the strategies. An analysis was done to determine the impact hotel environmental strategies have on customers’ purchase and behaviors. It was found that customers have encountered different environmental strategies in hotels. They ranked non-smoking policy the most positive strategy, and followed with adopting reusable items with food and beverage service. On the other hand, they selected not changing bed sheets, not changing towels, and using water efficient devices as the top three negative strategies. Majority of customers said that environmental practices have minimal influence over their decision of hotels; they do not recommend hotels based on environmental practices, and said hotels do not do enough to inform their guests about environmental practices being implemented.

Product Specifications
SKU :COC15631
AuthorMohd Faeez Saiful Bakhtiar,Noor Azmi Ahmad and Mohd Syaquif Yasin Kamaruddin
LanguageEnglish
BindingPaperback
Number of Pages72
Publishing Year2012-02-01T00:00:00.000
ISBN978-3847306139
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00