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How to effectively market free-downloadable music


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

This book presents a new way to market free downloadable music based on the „Born in the Land of a Thousand Hills” album by Mishoo The Drumkit. The research goal is to present the results of the crossmedia-based marketing strategy which was used to distribute the album internationally. Three media channels were chosen to distribute the music. The book explains why online and print media were mainly chosen to reach the goal and which strategy was chosen for each medium. Especially the marketing campaigns in co-operation with Mercedes Benz Tv and the German BEAT magazine are described in detail. At the end of the book the possible costs and the download statistics are presented to show how effective the strategy was.

Product Specifications
SKU :COC71055
AuthorMichael Negele
Number of Pages56
Publishing Year2011-06-17T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00