How to Establish a Corporate Identity for the European Union

How to Establish a Corporate Identity for the European Union


Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

₹ 3,718

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  • Product Description

Since the financial crisis hit Europe in 2008, Europe has had to face a negative downward trend with respect to the perception of the EU. Various financial and legal measures were taken, but they could not improve Europe’s reputation among its citizens. In general, a common European identity has not been established yet although the outside world asks for a homogenous Europe with a single image that is conveyed to the world. Therefore this book focuses on how to brand the European Union in order to further strengthen the ongoing consolidation process of the EU. The objective of this book was to answer the question of how to establish a Corporate Identity for the European Union. This question aimes to close the gap between existing definitions of European Identity, on the one hand, and various Brand and Nation Branding Concepts, on the other hand. The goal is to find an applicable branding model for the European Union.

Product Specifications
SKU :COC58971
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05
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