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How to influence the alliance engagement of SMEs


Marketed By :  Südwestdeutscher Verlag für Hochschulschriften   Sold By :  Kamal Books International  
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  • Product Description

Competing only with one’s own resources has meant to abandon opportunities and available resources from others. In this context many authors have emphasized the use of alliances as an effective solution to confront the global business. Most studies of inter-firm relationships have been done focusing on large firms but little is known about the study of cooperation and alliance involving small and medium enterprises (SMEs). This research offers a deep analysis of the alliance engagement of SMEs in many countries, it identifies four influential factors and proposes a model of the decision-making process to provide an orientation to SMEs that want to be involved in an alliance engagement.

Product Specifications
SKU :COC64994
AuthorKarla G. Díaz Durand
Number of Pages392
Publishing Year2013-08-11T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandSüdwestdeutscher Verlag für Hochschulschriften
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00