How to overcome Liability of Foreignness?

How to overcome Liability of Foreignness?


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

During the last two decades internationalization has been booming. One of the biggest influences is the Internet, which makes it easier for companies to cross borders and to spread their potential without traveling a great deal. Everything happens faster and easier. But when companies expand internationally this does not only bring advantages. Entering a country with a different culture, a different language and a different currency also bring liabilities. Previous research showed that liabilities cause many failures. Researchers have demonstrated that liabilities exist even when a company expands into its neighboring countries. In their research liabilities are categorized into four sources: Cross-border transfer, interaction with the local government, local discrimination, and interaction within the multinational. This thesis investigates whether these liabilities are still present and specifically what the Dutch multinationals did to overcome these liabilities.

Product Specifications
SKU :COC14775
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27
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