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How to Place Products Without the Use of Product Placement

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

The book contributes to an understanding of how the process of product placement functions and how the new Swedish Radio and Television law has, so far, influenced the different parties involved in the product placement process. The book will also give an insight in how the different parties involved, handle the ethical issues around product placement and product placement with alcoholic beverages. The purpose is also to give an understanding of if and how alcoholic beverages can be exposed in television despite the new conditions that the Swedish Radio and Televsion law has caused.

Product Specifications
SKU :COC102315
AuthorMarie Jinnemo and Sandra Pettersson
LanguageEnglish
BindingPaperback
Number of Pages108
Publishing Year2011-08-25T00:00:00.000
ISBN978-3845429342
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-18 00:00:00
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