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How Women Perceive Their Portrayal Depicted By TV Commercials


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

During the last three decades, many studies were concerned with the image of women in TV ads, which reflects the interest of the academic community in how women are portrayed and stereotyped. Although there are many studies on the image of women in television,we know little about how people perceive this image. In the content analysis studies of “the portrayal of women in TV ads”, always we decide what is positive or negative according to our criteria as researchers, without giving the opportunity to respondents to decide in accordance with their frameworks of reference what are positive and negative images. the key research question of this research is "How women perceive their image presented by TV ads on Arab TV channels through providing an opportunity for female viewers to express ,with their own language, how they perceive this image." People who are interested in effects of advertising and media,ethics of advertising, women rights,and intercultural communication may be interested in reading this book.

Product Specifications
SKU :COC51445
AuthorKhaled Gaweesh
Number of Pages56
Publishing Year2012-06-10T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00