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Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

The last years have been characterized by a strong shift in the different creative processes adopted by firms to propose new products on the market. The latest technological convergence phenomenon has brought incremental features and adds-on to be between the most utilized techniques expecially in the consumer electronics world; however, they have not always proven to be the right intuition. To what extent should R&D drive innovation to market? Is there a role of marketing to play to guide the innovation process and make the product hit the market? This book, tackles these questions and tries to offer useful insights via the investigation of the story behind the GPS camera phone or - as we call them nowadays - smartphones.

Product Specifications
SKU :COC71191
AuthorMarco Montanaro
LanguageEnglish
BindingPaperback
Number of Pages88
Publishing Year2011-05-11T00:00:00.000
ISBN978-3844393736
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00