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Identification and Awareness level of Students on Universities Brand

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

For more than ten years, South Africa has been revamping its higher learning education system as part of a broader national reform movement aimed at overcoming the divisions caused by the now obsolete apartheid regime. The higher education sector has been transformed through a series of mergers and incorporations aimed at collapsing 36 universities and technikons into 22 institutions. Because of this, the concern about the new institution identity that will accommodate the merging institutions has become an issue of strategic importance. The identity of an institution matters because it creates identification.The identification produces strategic alignment and a unity of purpose between internal stakeholders and the institution. This book, therefore helps to shade light on the challenges facing brand managers in communicating their universities identity to students (strategic stakeholders)in a merged environment.And should be useful to corporate communication students.

Product Specifications
SKU :COC51202
AuthorAdeline Mpuya
LanguageEnglish
BindingPaperback
Number of Pages108
Publishing Year2012-01-13T00:00:00.000
ISBN978-3847303213
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00