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Identifying key disseminators in social commerce

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

In recent years, social commerce sites such as Groupon and LivingSocial have achieved great success in attracting new consumers and increasing store traffic for a growing number of businesses. However, it is still unclear how the information flow to reach new consumers is generated. Understanding this information flow is the key to the question of what lead to the success of these companies. Here, we argue that one of the prominent advantages of social commerce is the information dissemination process, during which word of mouth (WOM) is generated to boost consumer traffic.

Product Specifications
SKU :COC15230
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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