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Impact of Celebrity Endorsement on Consumer's Purchase Intention


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Celebrity endorsement has become one of the most desirable marketing techniques in recent times. Consumers admire favorite celebrities like their ideals and advertisers can use this likeness in developing marketing strategies. This celebrity consumer’s relationship has become an opportunity for promotions of the products and services. Celebrities have significant impact on viewer’s life. In this work, focus is on exploring the consumer's perceptions about celebrities and how celebrity endorsement influences their purchase intention.

Product Specifications
SKU :COC64653
AuthorSundas Islam Chaudhary
Number of Pages84
Publishing Year2013-09-29T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00