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Impact of Corporate Social Responsibility On Brand Image

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Many researches have been conducted to find out the effect of Corporate Social Responsibility on various other dimensions of organization, e.g. corporate branding, investment, sales, performance and corporate image. However, there is a huge gap in studies to find out which factor is mainly responsible for Corporate Social Responsibility to influence on other dimensions of the brand. Brand image is the most important and basic part of the brand equity as brand image consists of all associations in the mind of consumers related to that brand. So if anything which has the effect on a corporation from customer's point of view is brand image. This study helped us to find out the relationship between Corporate Social Responsibility and brand image, and the results prove that the Corporate Social Responsible activities have a positive effect on the brand image. Pakistan is currently facing the first wave of Corporate Social Responsibility, which is society focused because of which Corporate Social Responsibility awareness is not to a good extent in Pakistan. In Pakistan only MNC's are implementing the concept of Corporate Social Responsibility.

Product Specifications
SKU :COC15081
AuthorAmna Arif and Muhammad Nadeem Salam
LanguageEnglish
BindingPaperback
Number of Pages308
Publishing Year9/26/2012
ISBN978-3659251405
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00