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Impact of Direct Marketing on Customer Satisfaction

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

So for as the impact of online banking on customer satisfaction is concerned only a little search is done in developing countries especially in Pakistan. So to get better understanding of these related issues in Pakistan, this research is conducted to explore how the direct marketing effect the customer satisfaction.The adoption rate of online banking in Pakistan is checked in this study. And either the customer satisfaction is increased or not with the use of online banking. From the customer’s point of view, this study has much importance. They will know about direct marketing in a better way and will able to use online banking easily. For the companies, this study will helpful in CRM (customer relationship management).

Product Specifications
SKU :COC71263
AuthorFaheem Shahzad
LanguageEnglish
BindingPaperback
Number of Pages60
Publishing Year2011-09-01T00:00:00.000
ISBN978-3845473628
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00