This book provides a comprehensive analysis of the impact of liberalized coffee sub-sector on the welfare status of the rural household in Kenya, with specific reference to Chuka Division, Meru South District. It examines the impact of liberalised agricultural coffee sub–sector on rural family households. The book more specifically analyzes socio cultural and economic factors affecting welfare status of rural family household, it identifies ways in which the households cope with the impact of the liberalised coffee sub sector. This book is recommended for policy makers and development agencies seeking to promote the quality status of rural household in coffee sub-sector. The book is valuable for students taking a course on Globalization and Development Concepts and Application.