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Impact Of Opinion Leaders On Consumer Decision Making Process


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
Opinion leaders play supportive role to the consumers in enabling them to take informed decisions. Their expertise and experience will reduce the risk involved in consumer decision making(CDM). The different stages of Consumer Decision Making process invariably create dilemmas in the buyer's minds.The personality profile and the proximity of the opinion leaders tend to provide the reassurance on their choices to the buyers. This will reduce the consumer dissonance associated with the product purchases. This book focuses on the personality profile of the opinion leaders and opinion seekers, the buying motives, brand usage, brand switching, the impact of opinion leaders on problem identification, information search, evaluation of alternatives and choice processes.
Product Specifications
SKU :COC5611
AuthorSunitha Chakravarthy and Veera Bhavani Prasad Goli
Number of Pages452
Publishing Year04/07/15
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece (Paperback)
Product First Available On ClickOnCare.com2015-06-24 00:00:00