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Impact of Regulatory Environment on Pharmaceutical Industry


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  • Product Description

Managing international regulatory affairs is amongst the most critical aspects of developing and marketing pharmaceutical product(s) for the global life sciences industry. Any mistake, no matter how minor, can delay product(s) approvals, manufacturing, launches, or cause widespread public relations disasters. The real challenges are the inability to meet stringent regulatory, clinical and safety requirements of national authorities. Failure rates are very high in drug(s) discovery and development. The cost of failure gets added to the cost of successful medicinal product(s), which get to the market. Therefore, an update with changing regulatory requirements is essential for successful marketing of pharmaceuticals in multi-markets. The research problem in hand is to study ‘Impact of Regulatory Environment on Pharmaceutical Marketing’; leading to why marketing activities in a pharmaceutical are different than other industries. The detailed study of Impact of Regulatory Environment on Pharmaceutical Industry included in this book.

Product Specifications
SKU :COC31408
AuthorMonika Sabharwal,Shashi Alok and Preeti Bohra
Number of Pages80
Publishing Year2012-06-04T00:00:00.000
Edition1 st
Book TypePharmacology
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-31 00:00:00