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Impact of Social Media as a Marketing Tool in India


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Social Media as a tool for communication is getting popular by the day. 60% of respondents use social media for product consultation among peers. Also people put more importance to their Social Media Status. This is more prominent among females as compared to the males. Social Media Advertising has low impact on the respondents. It still has a long way to go before being recognized as a powerful marketing tool in India.

Product Specifications
SKU :COC71248
AuthorSudhanshu Ashwini,Prashant Bansal and Ritwik Jain
Number of Pages56
Publishing Year2011-11-14T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00