The study investigated the impact of Zimbabwe's economic crises on tourism viability from 2000-2010. Data were collected through questionnaires, in depth interviews and document analysis and analysed using the Statistical Package for Social Sciences (SPSS) version 13. The study revealed that tourism was negatively affected by the economic crisis. It is concluded that the economic crisis impacted on tourism viability as evidenced by the low volumes of tourists. Recommendations drawn from this research are that there is need by government to develop tourism – related sectors that include transport, infrastructure development and information communication technology. The government should make sure that airports are refurbished to attract more tourists. The need for a conducive investment climate is important for the tourism sector as it is for all other sectors of the economy.