A company's quality of operations and products has become increasingly important as a crucial competitive factor in today's business world. Through high quality the company can achieve competitive advantages, which enable the growth of its market share and more open competition. Additionally, the need of continuous improvement in quality is highlighted in objectives to lower the internal costs of companies and reduce work dissatisfaction caused by poor quality. These internal and external requirements force the management to commit to quality. The challenge is – how to lead the quality from operational threat to strategic opportunity. This book is useful for companies' management planning to implement and improve the quality related culture inside their organisations. The way of how TQM as quality culture is implemented has to be planned carefully, surveying first the values the company needs to influence in the existing quality culture in order to improve it. The existing culture in an organisation is the biggest factor hindering the implementation of the TQM as a quality culture.