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Improvement of Marketing Strategies within Mendil Industries

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

This thesis discusses the methods of how marketing strategies within a business entity can be improved so that they fit the modern market requirements. The theoretical part of this thesis covers such issues as marketing history and orientations, the marketing mix, advertising, international marketing and other relevant topics. The practical part is an analysis of a Moldavian company, Mendil Industries operating in the construction industry. The company is a new one on this market, and that is why a lot of problems have arisen regarding the company''s operations. In this thesis is included a financial analysis of the organization where some of the most important indicators are calculated such as the profit, the debit-to assets-ration and others. Finally, the thesis includes some recommendations from the author to the management team of the company related to the tools or the strategies that the company should implement in order to penetrate the Moldavian market and even the international markets.

Product Specifications
SKU :COC16253
AuthorAlexandru Panuta
LanguageEnglish
BindingPaperback
Number of Pages80
Publishing Year5/26/2010
ISBN978-3838368641
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-25 00:00:00