Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

Impulse Buying Behavior in Shopping Malls: A Malaysian Perspective

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

Check Your Delivery Options

 
Rs. 3,651

Availability: In stock

 
  • Product Description
 

Retailers have long realized the power of impulse buying, which had contributed a significant amount of revenue to their coffers. The topic has received substantial attention in the marketing literature, yet little is known about the factors that affected impulse buying among Malaysian especially in the Shopping Malls. This study examined the role of customer service, store environment, sales promotion, store communication and consumer mood in influencing impulse buying. The results of this study showed that customer service, store environment and consumer mood have significant positive relationship with impulse buying among the consumers who shop at the Shopping Malls. While the impact of sales promotion is insignificant and store communication has a negative impact on impulse buying. These findings suggests several important implications to the owners of the local retail outlets at the shopping malls in Klang Valley in Malaysia.

Product Specifications
SKU :COC48897
AuthorJayaraman Munusamy,Lau BS and Shankar C
LanguageEnglish
BindingPaperback
Number of Pages112
Publishing Year2010-09-07T00:00:00.000
ISBN978-3838397092
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-04-08 00:00:00
0 Review(s)