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In-flight meals


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,396

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  • Product Description

With the increase in air travel for business and leisure, the flight catering sector of the commercial aviation industry has expanding and becoming more challenge as a competitive business. Due to this competitiveness, in-flight food services besides other services are considering a part of marketing strategies for many of the airlines companies. The in flight food services now are seen as part of the package that attracts business travelers or leisure tourists to a particular airlines. The in-flight meal/ food are also considered important to the airlines company in retaining satisfied and attracting new passengers. This monograph highlights the empirical investigation on in-flight meals/food attributes like (taste, freshness, appearance and menu choice),passengers’ level of satisfaction and their re-flying intention.

Product Specifications
SKU :COC15136
AuthorNur Khafizah Muhamad Saleh,Mohd Salehuddin Mohd Zahari and Mohd Zulhilmi Suhaimi
Number of Pages132
Publishing Year2012-09-11T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00