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Indian Advertising Born in 1905

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

This Book is all about the concepts of Advertising in India and how they evolve with Time. Different forms of Advertising Medium evolved with time from paper to print to Mass Medium. In the Era of 1990,s Advertising in India reflected the impact of Globalization, Liberalization and Privatization. The concept of Creative advertising to get the voice heard in this Guerrilla Era of Marketing, were every Marketer is ready with the desired Product and with the innovative concept of promoting the product,all this lead to the formation of Integrative Marketing Communication in India, and all these views have been included in this Book in the form of a time line series from 1900 to 2010.

Product Specifications
SKU :COC74484
AuthorMohd Iqbal Khan
LanguageEnglish
BindingPaperback
Number of Pages124
Publishing Year2014-10-07T00:00:00.000
ISBN9783659167027
Edition1 st
Book TypeLegal profession: general
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00