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Indian Consumer Behaviour

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

By supplying some level of skill, ingenuity, and experience, providers of a service participate in an economy without the restrictions of carrying stock (inventory) or the need to concern themselves with bulky raw materials. On the other hand, their investment in expertise does require marketing and upgrading in the face of competition which has equally few physical restrictions. Providers of services make up the Tertiary sector of industry. Service sector is a new frontier for marketing strategy. Service sector continues to be an ever more important part of the gross national product of developing and developed nations. Health Care, tourism, recreations, engineering, telecom, internet, education, financial services etc are vital to health and prosperity of every nation. In economics and marketing, a service is the non-material equivalent of a good. Service provision has been defined as an economic activity that does not result in ownership, and this is what differentiates it from providing physical goods. It is claimed to be a process that creates benefits by facilitating either a change in customers, a change in their physical possessions....

Product Specifications
SKU :COC64904
AuthorRipudaman Singh,Gurkamal Singh and Amandeep Kaur Brea
LanguageEnglish
BindingPaperback
Number of Pages68
Publishing Year2013-05-12T00:00:00.000
ISBN9783659396922
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00