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Indian Consumers Packaged Food Buying Behaviour - A Study

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Food diversity in India is an implicit characteristic of India’s diversified culture consisting of different regions and states within. Liberalization of the Indian economy in the early 1990s and the subsequent entry of new players set a significant change in lifestyles and the food tastes of Indians. Convenience food is a concept that is prevalent in the developed world since long, while its inception into the Indian market has been recent. With the changing socio-economic pattern of life and the increasing number of working couples, the concept is fast becoming popular in Indian market.This book highlights the consumer buying behaviour with special reference to packaged food. This research has brought a step forward in measuring the preference of packaged food on the basis of demographic, psychographic, attitude, food perception, and consumer involvement in food products. It has been realized from the past studies about the stupendous effects of food not only on purchasing pattern but also on the lifestyle of the consumers. This research has much to contribute since the preference varies among the consumers about packaged food, therefore, it would be interesting to examin.

Product Specifications
SKU :COC71679
AuthorSANJAY KUMAR
LanguageEnglish
BindingPaperback
Number of Pages204
Publishing Year2011-12-20T00:00:00.000
ISBN978-3847319177
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00