Pollution emissions of most types are rising worldwide and improvements in the developed world may be overshadowed by the waste from industrialization and consumption in the developing world. Waste and emissions represent lost value, business costs, and a threat to present and future human generations and to ecosystem health. The costs of compliance with environmental regulations are determined, in part, by the cost and availability of alternative production and abatement technologies, and regulations themselves can affect the nature and rate of technological change. As a result, the economic and environmental impacts of regulations are affected by the technology choices made by individual plants. Sustainable industries must have a commitment to the triple bottom line - profit, people and planet which includes financial, social and environmental performance. Hence, industries need to create a ‘win-win’ integrated preventive environmental strategy, eco-efficiency and green productivity which improves industrial efficiency and profitability. However, the extent to which the adoption of greenovation can contribute to a firm’s economic benefits would be different among industries.