Influence of Information Sources And Purchase Factors on Purchase


Marketed By :  Scholars' Press   Sold By :  Kamal Books International  
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  • Product Description

This research work was carried out only in southern part of Tamilnadu, particularly who have very recent purchase experience in buying laptop. The study is purely based on the respondent’s post-purchase recall opinion. The study was restricted to laptop market only and survey was conducted in Coimbatore. This study has been useful in knowing and examining the buyers’ opinion about influence of purchase features and information sources at the time of buying their preferred laptop brands. Further, this study also brings interesting information about post purchase dissonance, satisfaction level and its influence on future recommendation of their preferred laptop to others.

Product Specifications
SKU :COC64589
Country of ManufactureIndia
Product BrandScholars' Press
Product Packaging InfoBox
In The Box1 Piece
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