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Information Technology and Advertising

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

As the current era seen, a rapid expansion is being added to the corporate communication with the passage of time. The revolution of information technology today has great impact on advertising message, its designing, widely dissemination and reaching to the exact target. The recent development of technological communication can never be denied. It comprises on both the rapid evolution of already existing technologies and the occurrence of new telecommunications and technologies, satellites, cable television, fiber optics, video cassettes, compacts disks, computerized image making and other computer and digital technology etc. It was not possible in the near past to present illusionary type of advertisements to the audience while today is possible attract the targeted audience towards the thing which is not existing. For instance, a housing society has not been developed yet and is like farms but by using computer effects the future map which might have been planned can be designed in advertisement either for print as well as for electronic media. By virtue of information technology one can share his/her imagination through advertising campaign.

Product Specifications
SKU :COC62074
AuthorS.K. Sami and Abdul Waseem Khatak
LanguageEnglish
BindingPaperback
Number of Pages56
Publishing Year18.11.2014
ISBN9783659640599
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05 00:00:00
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