In industrialized countries manufacturing firms are facing significant change resulting from mass customization, shortening product life cycles, increasing technological change, and the entry of international competitors into their markets as witnessed by the automotive and electronics industries. Survival of the companies depends on their ability to compete through ingenious and innovative products and processes. This book construes the process of ‘impelling and managing innovation’ at an automotive metal stamping plant in Canada, during the 2008-2009 financial crises in North America. The book discusses the processes, psychological and physical environment, organizational culture, economic climate, and program content; rationale, significance and denouement. The book concludes that idea management systems don't replace traditional departments and processes involved in new services, products, or strategies. They serve as an adjunct to them and provide a framework that can help organizations turn innovation into an enterprise-wide discipline-and a sustainable process that drives growth in good times and bad.