Innovation Management in SME’s

Innovation Management in SME’s


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This book assesses how firms in the state of Minas Gerais in Brazil are managing innovation. A mixed method approach is used in order to gather information on how managers of small and medium-sized organizations perceive and manage decisions regarding innovation. The study finds that the managers of the firms within the study perceive innovation as an important instrument for their success. However, even though they recognize the importance of innovation, no pattern is found in relation to innovative practices and strategies. The approach to innovation varies among firms. In spite of differences that were found, some commonalities reinforced existing literature.

Product Specifications
SKU :COC55866
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08
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