Innovation Management in SME`s


Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description

The field of innovation requires a deep knowledge and understanding of the market and the customers. Therefore this book tries to elaborate how SME's can reduce the additional risks and challenges they have to face compared to big corporation. It tries to clarifies question such as what the most important resources for developing innovations are. Based on already existing literature a well-functioning, success-oriented innovation process for SME's is being developed. To complete those, the roles of both, marketing department and sales department, are being clarified.

Product Specifications
SKU :COC59090
AuthorMagdalena Farbowski
Number of Pages112
Publishing Year14.07.2014
Edition1 st
Book TypeInternational economics
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05 00:00:00
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