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Inoculation-A Promising Proactive Approach In Crisis Communication

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,396

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  • Product Description
 

Proactive strategies such as image promotion have received much attention in crisis communication research. The image building approach functions similarly to the supportive treatments in inoculation, which provide positive arguments that reinforce public''s original attitudes toward the organization in order to prevent attitude slippage when encountering attacks. If the supportive treatment in inoculation is comparable to the proactive image promotion strategy in crisis communication, it indirectly suggests the great potential for inoculation as an alternative proactive approach. However, inoculation has never been applied to the crisis communication context before. This study attempts to expand the scope of proactive crisis communication strategies by examining whether inoculation can be effective in conferring resistance to persuasive influence in a crisis scenario. The analysis should shed light on widening our approach to attitude bolstering given negative circumstances, and it should have great applications for public relations practitioners in terms of designing appropriate proactive crisis communication strategies.

Product Specifications
SKU :COC22060
AuthorHua-Hsin Wan
LanguageEnglish
BindingPaperback
Number of Pages152
Publishing Year1/20/2010
ISBN978-3838339801
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-28 00:00:00
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