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Insights, Contexts and Frontiers of Marketing Thought


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description

This book aims to demonstrate the theoretical importance of devising the insights, contexts, and frontiers to keep marketing thought process as foresightful and insightful as possible. The main argumentation and message, this book is devoted to get across, is to invite the serious and diligent marketing researcher who is committed to advancing the cause and contribution of this universal science to deliberately embark on one or more of these venues. Therefore, this venue-wise research endeavors into any of these major destinations requires a clear definition of the main landmarks of these destinations and a clear configuration of the landscape of each destination ultimate end. It is strongly believed by the authors that marketing thought can be significantly and progressively advanced through the deliberate and rigorous research pursuits of the three road maps.

Product Specifications
SKU :COC46383
AuthorWael Kortam and Abeer Mahrous
Number of Pages300
Publishing Year2010-05-27T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-03-08 00:00:00