Intercultural ‘passenger-cars advertisement’


Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description

The high competitiveness in the car industry gives incentives to the cultural marketing, since any car brand can be easily replaced by another, as they all serve the same purpose. For this research, two big cultures were chosen, the Russian and the German, as they have nearly a polar difference in values and orientations. The thesis presents a detailed impression of how marketing utilizes different tools in order to provoke consumer behaviour.

Product Specifications
SKU :COC64627
AuthorEleonora (Pavlova) Elbaz
Number of Pages248
Publishing Year2013-07-14T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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