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Interculturalism in Irish Public Service Broadcasting


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

This book examines the place of interculturalism in Irish public service broadcasting in the context of a new commitment to the concept made by RTÉ in 2007. It first traces the history of interculturalism in Irish public service broadcasting and sets out the present day reality of a newly heterogeneous Ireland. The book then uses exclusive access to internal documents arising from this commitment to analyse the station''s plans to transform its organisation and its output to greet the new diversity. The book details the findings of a series of 11 interviews with seven key RTÉ personnel across all major output areas and five New Nationals, four of whom are broadcasters themselves. These interviews reveal a spectrum of opinion about the issue as well as highlighting potential barriers to change. The book examines many aspects of the issue such as: the depiction of New Nationals on news reports; the question of dedicated intercultural programming; plans for the station to mainstream its intercultural content throughout it schedules; the role of the Internet in RTÉ catering for New Nationals; and a new effort to hire intercultural personnel in all areas of RTÉ, including on-air roles.

Product Specifications
SKU :COC32592
AuthorBill Lehane
Number of Pages72
Publishing Year9/13/2010
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00