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Internal Marketing

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

An exploration into the effects of internal branding on employee understanding and commitment to the charity brand. The aim is to identify a link between internal brand identity and brand image and to recognise the influence that employees have in communicating brand image to customers. To carry out the research, both quantitative and qualitative methods are used. A questionnaire survey was distributed to employees of not-for-profit organisations in order to gain an insight into their level of understanding and commitment. Interviews were held to establish the extent of internal branding practices undertaken by the charitable organisations. The findings indicate that internal branding strategies are practiced and have an effect on employee loyalty and commitment despite marketing as a function sometimes taking a back seat.

Product Specifications
SKU :COC37259
AuthorNicola Murphy
LanguageEnglish
BindingPaperback
Number of Pages100
Publishing Year1/17/2010
ISBN978-3838338958
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-31 00:00:00