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Internal Marketing and Strategy Implementation


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,396

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  • Product Description

The importance of internal marketing has become one of the main concerns for many organizations, especially in service sector. The major aim of internal marketing is to ensure that employees feel that management cares about their needs, thus, successful application of internal marketing practices will then translate into positive employee attitudes toward their work which will further facilitates superior performance of the firm.

Product Specifications
SKU :COC32735
AuthorDavoud Nikbin
Number of Pages144
Publishing Year11/25/2010
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00