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International Marketing Dynamics


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description

The author, Faustino Taderera, a distinguished university lecturer, researcher, international business and exports strategist had in mind five important objectives in writing this breakthrough and unique textbook: - To create an all in one key reference and set book for students taking advanced studies in International Marketing. - To assist international marketing practitioners, lawyers, bankers, researchers, insurers, TPOs and Government departments get a comprehensive guide and reference book in their day to day work - Contribute to academia through the development of the highly complex, rich and growing international marketing profession which is now taking centre stage in business both public and private. - Bring the reality of the critical importance of international marketing as the creator of the all important foreign currency required to service and oil world trade - Give the busy college and university professor/lecturer an easy to follow and highly analytical/comprehensive set book to use in teaching, setting examinations and creating marking guides.

Product Specifications
SKU :COC22252
AuthorFaustino Taderera
Number of Pages684
Publishing Year5/19/2010
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-28 00:00:00