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International marketing- Global Perspective

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,165

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  • Product Description
 

The book is based on years of teaching and research in the field of marketing and more specifically in international marketing. Among all the books that I have interacted with in this field I feel that we can simplify the approach and learning outcomes for the students by offering them a more precise book and title that elaborates the happenings that define international and global marketing. This book explores the International Economic and Financial Environment, the rationale for International Marketing, catering for the Cultural and social environment of International Business and how to avoid the pitfalls of the International political and legal environment. I have further delved in to the area of researching International markets, International market selection and Entry, Gaining competitive advantage, International Competitive marketing strategies. In the Global context today business thrives because of relationships, networks and strategic alliances and our ability as firms to modifying products for overseas markets is one of the factors that leads to competitive advantage. I have also endeavored to address the other P’s in relation to international marketing.

Product Specifications
SKU :COC63338
AuthorKefah Njenga
LanguageEnglish
BindingPaperback
Number of Pages132
Publishing Year2013-08-03T00:00:00.000
ISBN9783659424540
Edition1 st
Book TypeLegal profession: general
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00