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International Sport Marketing

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

The purpose of the study presented in this book was to identify place-specific dimensions of service quality in spectator sport settings (in this case football) and determine if the importance of these dimensions differed across cultures. Appreciating and dealing with differences in (local or national) culture are one of the most critical success factors when developing international marketing strategies. As such this study has made a contribution to the body of knowledge in regard to international marketing in the sport industry.

Product Specifications
SKU :COC37256
Authorhans westerbeek
LanguageEnglish
BindingPaperback
Number of Pages316
Publishing Year9/15/2010
ISBN978-3838334011
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-31 00:00:00
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