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International Tourism and Management


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

During recent years, Khanh Hoa province has done mostly national promotion of Nha Trang as a tourist destination. However, more and more international tourists are visiting Nha Trang and knowledge about their motivations to visit this city is not previously investigated. The first purpose of the thesis is to find how visitors evaluate the quality of different facets or attributes of a destination image of Nha Trang, how satisfied they are with Nha Trang, loyalty intention to revisit and willingness to recommend Nha Trang to others. The second is to investigate what “image” is most important to explain global satisfaction with visiting Nha Trang. The third is to investigate how perceived quality, satisfaction and other motivational or dismotivational factors (e.g., demographic characteristics, variety seeking) influence loyalty intention to revisit and willingness to recommend to others.

Product Specifications
SKU :COC51410
AuthorTran thi Ai Cam
Number of Pages88
Publishing Year2012-05-13T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00
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