Internationalization of New Venture

Internationalization of New Venture


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The purpose of this book is to analyze on the internationalization of new venture decision taken by the born global firms in Malaysia. The companies being selected in this book are involved in international new venture activities. The information gathered was intended to research on the born global behaviors of the companies which can be define as the stages taken by the company to go into global market. The word born global was used to differentiate between businesses that are established to be global player instantly or later in the global market. The research shows various experiences with regards to born global behavior which can be sometimes unique to the company. The contents of this book would hopefully help to better understand on internationalization of new venture. It may get entrepreneurs inspired by the writing and starting to develop a global business. The writing was based on the Malaysia context with references from established journals and books on internationalization of new venture.

Product Specifications
SKU :COC15638
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24
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